I recently finished reading "The Impact Equation" by Chris Brogan and Julien Smith. Overall I give the book good marks although (secretly?) I was hoping for a bit more "how to" instructions that I could put into action for immediate success -- ... [Continue Reading]
What CCI means to me…
People will tell you that for a business to be meaningful, it must connect up with something that is important to the customer... and so of course in promoting the business in public, we tend to lead with a customer-centric statement -- more often ... [Continue Reading]
