A successful career requires more than just talent and hard work; it demands a strategic approach to development and growth. A professional development plan serves as your personal roadmap, outlining the steps necessary to advance your career ... [Continue Reading]

Guest article by Patrick Young (pyoung AT ableusa.info). Side hustles can be defined as exploring your interests for extra income while working your regular job. They can be fun and exciting but can make it possible to burn the candle at both ... [Continue Reading]

There are a lot of articles on the web about the importance of a success mindset. Many of these are sprinkled with words and phrases such as “staying positive” and “determination”. The problem I have with such terms is that they describe ... [Continue Reading]

One of the key components of selling your product or service is understanding who your ideal customer is. That’s because you don’t want to try to sell to everyone—you want to sell only to specific types of people. And you can’t do that if you don’t ... [Continue Reading]

Part 2:  The Client Discovery Process In last week’s post, I talked about how important it is for you to accurately estimate the number of hours a project will take so that you can come up with an accurate quote. I also talked about some of ... [Continue Reading]

Part 1: Dealing with the unexpected If you are already self-employed, especially if you offer services as opposed to products, then you’ve probably already struggled to figure out the answer to a very important question: How much do I ... [Continue Reading]

Last week I talked about the first 4 of 7 mistakes solopreneurs make and how to avoid them. This week we’ll talk about numbers 5 to 7. 5. Not understanding sales funnels The backbone of your business is what is known as a sales funnel. And if ... [Continue Reading]

I’ve worked with many self-employed people over the years, and that has given me quite a bit of insight into how the solopreneur mind works. I usually see great things such as lots of energy, passion, creativity, and ideas, but I also see some ... [Continue Reading]

A few months ago, I wrote an article about sales funnels. In that article, I talked about the AIDA formula. AIDA is a list of the four steps that you need to take to turn a new lead into a buyer. As a reminder, those steps were A - ... [Continue Reading]